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Privacy Policy

Last updated: November 15, 2023

This privacy policy describes our policies and procedures on the collection, use and disclosure of your information when you use the website and BNRC Maps & Trails mobile application. We use this limited personal data to provide and improve the website and mobile app. By using the website, you agree to the collection and use of this information in accordance with this privacy policy.

Collecting and Using Your Personal Data

Types of Data Collected

Contact Data

You may provide us with your name, email address, and phone number using the subcription form on this webste. We may use this contact information to send you specific notifications that you have subscribed to receive. You may opt-out of receiving any, or all, of these notifications from us by using the unsubscribe link or instructions provided in any message we send, or by contacting us.

Usage Data

Usage data refers to data collected automatically, either generated by the use of the website or from the website infrastructure itself (for example, the duration of a page visit). Usage data is collected automatically when using the website.

Usage data may include information such as your device’s Internet Protocol address (e.g. numeric IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website or when you access the website by or through a mobile device.

Tracking Technologies and Cookies

Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.

We use cookies and similar tracking technologies to track the activity on our website and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our website.

Location Policy

The BNRC Trails mobile app makes use of the mobile phone’s location services to show where you are on the map, provide directions to property trailheads and to notify you of points of interest close to your current location. Location services require your permission for the BNRC Trails app to check your current location. This is an optional but recommended permission to have the best user experience.

Background Location

Your BNRC Trails mobile app may have the option to turn on ‘background location’ permissions. If you have ‘background location’ turned on, the BNRC Trails app will periodically tell us about your device’s location even if you are not directly interacting with the application. The purpose of ‘background location’ is to inform you of upcoming points of interest that are within a particular distance to your current location. To turn off background location, go to your device’s location permissions settings and turn off ‘Allow all the time’.

Use of Data

Berkshire Natural Resources Council uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Berkshire Natural Resources Council will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements
Berkshire Natural Resources Council may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Berkshire Natural Resources Council
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Your Personal Data

The security of your personal data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Service Providers

Service providers have access to your personal data only to perform their tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may use third-party service providers to monitor and analyze the use of our website.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Visitors may block Google Analytics entirely using browser features or privacy software.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.


Bloomerang is the email delivery provider we use to send you e-newsletters that you have subscribed to receive. For more information on the privacy practices of Bloomerang, please visit the Bloomerang Privacy Statement.


Firebase is analytics service provided by Google Inc.

For more information on what type of information Firebase collects, or to opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google, please visit the Google Privacy & Terms web page.

We also encourage you to review the Google’s policy for safeguarding your data.

Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Log Data

In a case of an error in the app we collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing the BNRC Trails app, the time and date of your use, and other statistics.

Children’s Privacy

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to this Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page.

Contact Us

If you have any questions about this privacy policy, please contact us.